Thursday, 29 December 2016

Data Mining - Retrieving Information From Data

Data Mining - Retrieving Information From Data

Data mining definition is the process of retrieving information from data. It has become very important now days because data that is processed is usually kept for future reference and mainly for security purposes in a company. Data transforms is processed into information and it is mostly used in different ways depending on what information one is extracting and from where the person is extracting the information.

It is commonly used in marketing, scientific information and research work, fraud detection and surveillance and many more and most of this work is done using a computer. This definition can come in different terms data snooping, data fishing and data dredging all this refer to data mining but it depends in which department one is. One must know data mining definition so that he can be in a position to make data.

The method of data mining has been there for so many centuries and it is used up to date. There were early methods which were used to identify data mining there are mainly two: regression analysis and bayes theorem. These methods are never used now days because a lot of people have advanced and technology has really changed the entire system.

With the coming up or with the introduction of computers and technology, it becomes very fast and easy to save information. Computers have made work easier and one can be able to expand more knowledge about data crawling and learn on how data is stored and processed through computer science.

Computer science is a course that sharpens one skill and expands more about data crawling and the definition of what data mining means. By studying computer science one can be in a position to know: clustering, support vector machines and decision trees there are some of the units that are found on computer science.

It's all about all this and this knowledge must be applied here. Government institutions, small scale business and supermarkets use data.

The main reason most companies use data mining is because data assist in the collection of information and observations that a company goes through in their daily activity. Such information is very vital in any companies profile and needs to be checked and updated for future reference just in case something happens.

Businesses which use data crawling focus mainly on return of investments, and they are able to know whether they are making a profit or a loss within a very short period. If the company or the business is making a profit they can be in a position to give customers an offer on the product in which they are selling so that the business can be a position to make more profit in an organization, this is very vital in human resource departments it helps in identifying the character traits of a person in terms of job performance.

Most people who use this method believe that is ethically neutral. The way it is being used nowadays raises a lot of questions about security and privacy of its members. Data mining needs good data preparation which can be in a position to uncover different types of information especially those that require privacy.

A very common way in this occurs is through data aggregation.

Data aggregation is when information is retrieved from different sources and is usually put together so that one can be in a position to be analyze one by one and this helps information to be very secure. So if one is collecting data it is vital for one to know the following:

    How will one use the data that he is collecting?
    Who will mine the data and use the data.
    Is the data very secure when am out can someone come and access it.
    How can one update the data when information is needed
    If the computer crashes do I have any backup somewhere.

It is important for one to be very careful with documents which deal with company's personal information so that information cannot easily be manipulated.

source : http://ezinearticles.com/?Data-Mining---Retrieving-Information-From-Data&id=5054887

Monday, 19 December 2016

One of the Main Differences Between Statistical Analysis and Data Mining

One of the Main Differences Between Statistical Analysis and Data Mining

Two methods of analyzing data that are common in both academic and commercial fields are statistical analysis and data mining. While statistical analysis has a long scientific history, data mining is a more recent method of data analysis that has arisen from Computer Science. In this article I want to give an introduction to these methods and outline what I believe is one of the main differences between the two fields of analysis.

Statistical analysis commonly involves an analyst formulating a hypothesis and then testing the validity of this hypothesis by running statistical tests on data that may have been collected for the purpose. For example, if an analyst was studying the relationship between income level and the ability to get a loan, the analyst may hypothesis that there will be a correlation between income level and the amount of credit someone may qualify for.

The analyst could then test this hypothesis with the use of a data set that contains a number of people along with their income levels and the credit available to them. A test could be run that indicates for example that there may be a high degree of confidence that there is indeed a correlation between income and available credit. The main point here is that the analyst has formulated a hypothesis and then used a statistical test along with a data set to provide evidence in support or against that hypothesis.

Data mining is another area of data analysis that has arisen more recently from computer science that has a number of differences to traditional statistical analysis. Firstly, many data mining techniques are designed to be applied to very large data sets, while statistical analysis techniques are often designed to form evidence in support or against a hypothesis from a more limited set of data.

Probably the mist significant difference here, however, is that data mining techniques are not used so much to form confidence in a hypothesis, but rather extract unknown relationships may be present in the data set. This is probably best illustrated with an example. Rather than in the above case where a statistician may form a hypothesis between income levels and an applicants ability to get a loan, in data mining, there is not typically an initial hypothesis. A data mining analyst may have a large data set on loans that have been given to people along with demographic information of these people such as their income level, their age, any existing debts they have and if they have ever defaulted on a loan before.

A data mining technique may then search through this large data set and extract a previously unknown relationship between income levels, peoples existing debt and their ability to get a loan.

While there are quite a few differences between statistical analysis and data mining, I believe this difference is at the heart of the issue. A lot of statistical analysis is about analyzing data to either form confidence for or against a stated hypothesis while data mining is often more about applying an algorithm to a data set to extract previously unforeseen relationships.

Source:http://ezinearticles.com/?One-of-the-Main-Differences-Between-Statistical-Analysis-and-Data-Mining&id=4578250

Tuesday, 13 December 2016

Web Data Extraction Services

Web Data Extraction Services

Web Data Extraction from Dynamic Pages includes some of the services that may be acquired through outsourcing. It is possible to siphon information from proven websites through the use of Data Scrapping software. The information is applicable in many areas in business. It is possible to get such solutions as data collection, screen scrapping, email extractor and Web Data Mining services among others from companies providing websites such as Scrappingexpert.com.

Data mining is common as far as outsourcing business is concerned. Many companies are outsource data mining services and companies dealing with these services can earn a lot of money, especially in the growing business regarding outsourcing and general internet business. With web data extraction, you will pull data in a structured organized format. The source of the information will even be from an unstructured or semi-structured source.

In addition, it is possible to pull data which has originally been presented in a variety of formats including PDF, HTML, and test among others. The web data extraction service therefore, provides a diversity regarding the source of information. Large scale organizations have used data extraction services where they get large amounts of data on a daily basis. It is possible for you to get high accuracy of information in an efficient manner and it is also affordable.

Web data extraction services are important when it comes to collection of data and web-based information on the internet. Data collection services are very important as far as consumer research is concerned. Research is turning out to be a very vital thing among companies today. There is need for companies to adopt various strategies that will lead to fast means of data extraction, efficient extraction of data, as well as use of organized formats and flexibility.

In addition, people will prefer software that provides flexibility as far as application is concerned. In addition, there is software that can be customized according to the needs of customers, and these will play an important role in fulfilling diverse customer needs. Companies selling the particular software therefore, need to provide such features that provide excellent customer experience.

It is possible for companies to extract emails and other communications from certain sources as far as they are valid email messages. This will be done without incurring any duplicates. You will extract emails and messages from a variety of formats for the web pages, including HTML files, text files and other formats. It is possible to carry these services in a fast reliable and in an optimal output and hence, the software providing such capability is in high demand. It can help businesses and companies quickly search contacts for the people to be sent email messages.

It is also possible to use software to sort large amount of data and extract information, in an activity termed as data mining. This way, the company will realize reduced costs and saving of time and increasing return on investment. In this practice, the company will carry out Meta data extraction, scanning data, and others as well.

Source: http://ezinearticles.com/?Web-Data-Extraction-Services&id=4733722

Wednesday, 7 December 2016

Data Mining vs Screen-Scraping

Data Mining vs Screen-Scraping

Data mining isn't screen-scraping. I know that some people in the room may disagree with that statement, but they're actually two almost completely different concepts.

In a nutshell, you might state it this way: screen-scraping allows you to get information, where data mining allows you to analyze information. That's a pretty big simplification, so I'll elaborate a bit.

The term "screen-scraping" comes from the old mainframe terminal days where people worked on computers with green and black screens containing only text. Screen-scraping was used to extract characters from the screens so that they could be analyzed. Fast-forwarding to the web world of today, screen-scraping now most commonly refers to extracting information from web sites. That is, computer programs can "crawl" or "spider" through web sites, pulling out data. People often do this to build things like comparison shopping engines, archive web pages, or simply download text to a spreadsheet so that it can be filtered and analyzed.

Data mining, on the other hand, is defined by Wikipedia as the "practice of automatically searching large stores of data for patterns." In other words, you already have the data, and you're now analyzing it to learn useful things about it. Data mining often involves lots of complex algorithms based on statistical methods. It has nothing to do with how you got the data in the first place. In data mining you only care about analyzing what's already there.

The difficulty is that people who don't know the term "screen-scraping" will try Googling for anything that resembles it. We include a number of these terms on our web site to help such folks; for example, we created pages entitled Text Data Mining, Automated Data Collection, Web Site Data Extraction, and even Web Site Ripper (I suppose "scraping" is sort of like "ripping"). So it presents a bit of a problem-we don't necessarily want to perpetuate a misconception (i.e., screen-scraping = data mining), but we also have to use terminology that people will actually use.

Source: http://ezinearticles.com/?Data-Mining-vs-Screen-Scraping&id=146813

Saturday, 3 December 2016

Three Common Methods For Web Data Extraction

Three Common Methods For Web Data Extraction

Probably the most common technique used traditionally to extract data from web pages this is to cook up some regular expressions that match the pieces you want (e.g., URL's and link titles). Our screen-scraper software actually started out as an application written in Perl for this very reason. In addition to regular expressions, you might also use some code written in something like Java or Active Server Pages to parse out larger chunks of text. Using raw regular expressions to pull out the data can be a little intimidating to the uninitiated, and can get a bit messy when a script contains a lot of them. At the same time, if you're already familiar with regular expressions, and your scraping project is relatively small, they can be a great solution.

Other techniques for getting the data out can get very sophisticated as algorithms that make use of artificial intelligence and such are applied to the page. Some programs will actually analyze the semantic content of an HTML page, then intelligently pull out the pieces that are of interest. Still other approaches deal with developing "ontologies", or hierarchical vocabularies intended to represent the content domain.

There are a number of companies (including our own) that offer commercial applications specifically intended to do screen-scraping. The applications vary quite a bit, but for medium to large-sized projects they're often a good solution. Each one will have its own learning curve, so you should plan on taking time to learn the ins and outs of a new application. Especially if you plan on doing a fair amount of screen-scraping it's probably a good idea to at least shop around for a screen-scraping application, as it will likely save you time and money in the long run.

So what's the best approach to data extraction? It really depends on what your needs are, and what resources you have at your disposal. Here are some of the pros and cons of the various approaches, as well as suggestions on when you might use each one:

Raw regular expressions and code

Advantages:

- If you're already familiar with regular expressions and at least one programming language, this can be a quick solution.
- Regular expressions allow for a fair amount of "fuzziness" in the matching such that minor changes to the content won't break them.
- You likely don't need to learn any new languages or tools (again, assuming you're already familiar with regular expressions and a programming language).
- Regular expressions are supported in almost all modern programming languages. Heck, even VBScript has a regular expression engine. It's also nice because the various regular expression implementations don't vary too significantly in their syntax.

Disadvantages:

- They can be complex for those that don't have a lot of experience with them. Learning regular expressions isn't like going from Perl to Java. It's more like going from Perl to XSLT, where you have to wrap your mind around a completely different way of viewing the problem.
- They're often confusing to analyze. Take a look through some of the regular expressions people have created to match something as simple as an email address and you'll see what I mean.
- If the content you're trying to match changes (e.g., they change the web page by adding a new "font" tag) you'll likely need to update your regular expressions to account for the change.
- The data discovery portion of the process (traversing various web pages to get to the page containing the data you want) will still need to be handled, and can get fairly complex if you need to deal with cookies and such.

When to use this approach: You'll most likely use straight regular expressions in screen-scraping when you have a small job you want to get done quickly. Especially if you already know regular expressions, there's no sense in getting into other tools if all you need to do is pull some news headlines off of a site.

Ontologies and artificial intelligence

Advantages:

- You create it once and it can more or less extract the data from any page within the content domain you're targeting.
- The data model is generally built in. For example, if you're extracting data about cars from web sites the extraction engine already knows what the make, model, and price are, so it can easily map them to existing data structures (e.g., insert the data into the correct locations in your database).
- There is relatively little long-term maintenance required. As web sites change you likely will need to do very little to your extraction engine in order to account for the changes.

Disadvantages:

- It's relatively complex to create and work with such an engine. The level of expertise required to even understand an extraction engine that uses artificial intelligence and ontologies is much higher than what is required to deal with regular expressions.
- These types of engines are expensive to build. There are commercial offerings that will give you the basis for doing this type of data extraction, but you still need to configure them to work with the specific content domain you're targeting.
- You still have to deal with the data discovery portion of the process, which may not fit as well with this approach (meaning you may have to create an entirely separate engine to handle data discovery). Data discovery is the process of crawling web sites such that you arrive at the pages where you want to extract data.

When to use this approach: Typically you'll only get into ontologies and artificial intelligence when you're planning on extracting information from a very large number of sources. It also makes sense to do this when the data you're trying to extract is in a very unstructured format (e.g., newspaper classified ads). In cases where the data is very structured (meaning there are clear labels identifying the various data fields), it may make more sense to go with regular expressions or a screen-scraping application.

Screen-scraping software

Advantages:

- Abstracts most of the complicated stuff away. You can do some pretty sophisticated things in most screen-scraping applications without knowing anything about regular expressions, HTTP, or cookies.
- Dramatically reduces the amount of time required to set up a site to be scraped. Once you learn a particular screen-scraping application the amount of time it requires to scrape sites vs. other methods is significantly lowered.
- Support from a commercial company. If you run into trouble while using a commercial screen-scraping application, chances are there are support forums and help lines where you can get assistance.

Disadvantages:

- The learning curve. Each screen-scraping application has its own way of going about things. This may imply learning a new scripting language in addition to familiarizing yourself with how the core application works.
- A potential cost. Most ready-to-go screen-scraping applications are commercial, so you'll likely be paying in dollars as well as time for this solution.
- A proprietary approach. Any time you use a proprietary application to solve a computing problem (and proprietary is obviously a matter of degree) you're locking yourself into using that approach. This may or may not be a big deal, but you should at least consider how well the application you're using will integrate with other software applications you currently have. For example, once the screen-scraping application has extracted the data how easy is it for you to get to that data from your own code?

When to use this approach: Screen-scraping applications vary widely in their ease-of-use, price, and suitability to tackle a broad range of scenarios. Chances are, though, that if you don't mind paying a bit, you can save yourself a significant amount of time by using one. If you're doing a quick scrape of a single page you can use just about any language with regular expressions. If you want to extract data from hundreds of web sites that are all formatted differently you're probably better off investing in a complex system that uses ontologies and/or artificial intelligence. For just about everything else, though, you may want to consider investing in an application specifically designed for screen-scraping.

As an aside, I thought I should also mention a recent project we've been involved with that has actually required a hybrid approach of two of the aforementioned methods. We're currently working on a project that deals with extracting newspaper classified ads. The data in classifieds is about as unstructured as you can get. For example, in a real estate ad the term "number of bedrooms" can be written about 25 different ways. The data extraction portion of the process is one that lends itself well to an ontologies-based approach, which is what we've done. However, we still had to handle the data discovery portion. We decided to use screen-scraper for that, and it's handling it just great. The basic process is that screen-scraper traverses the various pages of the site, pulling out raw chunks of data that constitute the classified ads. These ads then get passed to code we've written that uses ontologies in order to extract out the individual pieces we're after. Once the data has been extracted we then insert it into a database.

source: http://ezinearticles.com/?Three-Common-Methods-For-Web-Data-Extraction&id=165416

Wednesday, 30 November 2016

Assuring Scraping Success with Proxy Data Scraping

Assuring Scraping Success with Proxy Data Scraping

Have you ever heard of "Data Scraping?" Data Scraping is the process of collecting useful data that has been placed in the public domain of the internet (private areas too if conditions are met) and storing it in databases or spreadsheets for later use in various applications. Data Scraping technology is not new and many a successful businessman has made his fortune by taking advantage of data scraping technology.

Sometimes website owners may not derive much pleasure from automated harvesting of their data. Webmasters have learned to disallow web scrapers access to their websites by using tools or methods that block certain ip addresses from retrieving website content. Data scrapers are left with the choice to either target a different website, or to move the harvesting script from computer to computer using a different IP address each time and extract as much data as possible until all of the scraper's computers are eventually blocked.

Thankfully there is a modern solution to this problem. Proxy Data Scraping technology solves the problem by using proxy IP addresses. Every time your data scraping program executes an extraction from a website, the website thinks it is coming from a different IP address. To the website owner, proxy data scraping simply looks like a short period of increased traffic from all around the world. They have very limited and tedious ways of blocking such a script but more importantly -- most of the time, they simply won't know they are being scraped.

You may now be asking yourself, "Where can I get Proxy Data Scraping Technology for my project?" The "do-it-yourself" solution is, rather unfortunately, not simple at all. Setting up a proxy data scraping network takes a lot of time and requires that you either own a bunch of IP addresses and suitable servers to be used as proxies, not to mention the IT guru you need to get everything configured properly. You could consider renting proxy servers from select hosting providers, but that option tends to be quite pricey but arguably better than the alternative: dangerous and unreliable (but free) public proxy servers.

There are literally thousands of free proxy servers located around the globe that are simple enough to use. The trick however is finding them. Many sites list hundreds of servers, but locating one that is working, open, and supports the type of protocols you need can be a lesson in persistence, trial, and error. However if you do succeed in discovering a pool of working public proxies, there are still inherent dangers of using them. First off, you don't know who the server belongs to or what activities are going on elsewhere on the server. Sending sensitive requests or data through a public proxy is a bad idea. It is fairly easy for a proxy server to capture any information you send through it or that it sends back to you. If you choose the public proxy method, make sure you never send any transaction through that might compromise you or anyone else in case disreputable people are made aware of the data.

A less risky scenario for proxy data scraping is to rent a rotating proxy connection that cycles through a large number of private IP addresses. There are several of these companies available that claim to delete all web traffic logs which allows you to anonymously harvest the web with minimal threat of reprisal. Companies such as offer large scale anonymous proxy solutions, but often carry a fairly hefty setup fee to get you going.

Source:http://ezinearticles.com/?Assuring-Scraping-Success-with-Proxy-Data-Scraping&id=248993

Wednesday, 23 November 2016

How to scrape search results from search engines like Google, Bing and Yahoo

How to scrape search results from search engines like Google, Bing and Yahoo

Search giants like Google, Yahoo and Bing made their empire on scraping others content. However, they don’t want you to scrape them. How ironic, isn’t it?

Search engine performance is a very important metric all digital marketers want to measure and improve. I’m sure you will be using some great SEO tools to check how your keywords perform. All great SEO tool comes with a search keyword ranking feature. The tools will tell you how your keywords are performing in google, yahoo bing etc.

 How will you get data from search engines If you want to build a keyword ranking app?

 These search engines have API’s but the daily query limit is very low and not useful for the commercial purpose. The only solution is to scrape search results. Search engine giants obviously know this :). Once they know that you are scraping, they will  block your IP, Period!

 How do Search engines detect bots?

 Here are the common methods of detection of bots.

* IP address: Search engines can detect if there are too many requests coming from a single IP. If a high amount of traffic is detected, they will throw a captcha.

 * Search patterns: Search engines match traffic patterns to an existing set of patterns and if there is huge variation, they will classify this as a bot.

 If you don’t have access to sophisticated technology, it is impossible to scrape search engines like google, Bing or Yahoo.

 How to avoid detection

There are some things you can do to  avoid detection.

    Scrape slowly and don’t try to squeeze everything at once.
    Switch user agents between queries
    Scrape randomly and don’t follow the same pattern
    Use intelligent IP rotations
    Clear Cookies after each IP change or disable them completely

Thanks for reading this blog post.

Source: http://blog.datahut.co/how-to-scrape-search-results-from-search-engines-like-google-bing-and-yahoo/

Thursday, 20 October 2016

Scraping Yelp Data and How to use?

Scraping Yelp Data and How to use?

We get a lot of requests to scrape data from Yelp. These requests come in on a daily basis, sometimes several times a day. At the same time we have not seen a good business case for a commercial project with scraping Yelp.

We have decided to release a simple example Yelp robot which anyone can run on Chrome inside your computer, tune to your own requirements and collect some data. With this robot you can save business contact information like address, postal code, telephone numbers, website addresses etc.  Robot is placed in our Demo space on Web Robots portal for anyone to use, just sign up, find the robot and use it.

How to use it:

    Sign in to our portal here.
    Download our scraping extension from here.
    Find robot named Yelp_us_demo in the dropdown.
    Modify start URL to the first page of your search results. For example: http://www.yelp.com/search?find_desc=Restaurants&find_loc=Arlington,+VA,+USA
    Click Run.
    Let robot finish it’s job and download data from portal.

Some things to consider:

This robot is placed in our Demo space – therefore it is accessible to anyone. Anyone will be able to modify and run it, anyone will be able to download collected data. Robot’s code may be edited by someone else, but you can always restore it from sample code below. Yelp limits number of search results, so do not expect to scrape more results than you would normally see by search.

In case you want to create your own version of such robot, here it’s full code:

// starting URL above must be the first page of search results.
// Example: http://www.yelp.com/search?find_desc=Restaurants&find_loc=Arlington,+VA,+USA

steps.start = function () {

   var rows = [];

   $(".biz-listing-large").each (function (i,v) {
     if ($("h3 a", v).length > 0)
       {
        var row = {};
        row.company = $(".biz-name", v).text().trim();
        row.reviews =$(".review-count", v).text().trim();
        row.companyLink = $(".biz-name", v)[0].href;
        row.location = $(".secondary-attributes address", v).text().trim();
        row.phone = $(".biz-phone", v).text().trim();
        rows.push (row);
      }
   });

   emit ("yelp", rows);
   if ($(".next").length === 1) {
     next ($(".next")[0].href, "start");
   }
 done();
};

Source: https://webrobots.io/scraping-yelp-data/

Friday, 30 September 2016

Easy Web Scraping using PHP Simple HTML DOM Parser Library

Easy Web Scraping using PHP Simple HTML DOM Parser Library

Web scraping is only way to get data from website when  website don’t provide API to access it’s data. Web scraping involves following steps to get data:

    Make request to web page
    Parse/Extract data that you want to scrape from website.
    Store data for final output (excel, csv,mysql database etc).

Web scraping can be implemented in any language like PHP, Java, .Net, Python and any language that allows to make web request to get web page content (HTML text) in to variable. In this article I will show you how to use Simple HTML DOM PHP library to do web scraping using PHP.
PHP Simple HTML DOM Parser

Simple HTML DOM is a PHP library to parse data from webpages, in short you can use this library to do web scraping using PHP and even store data to MySQL database.  Simple HTML DOM has following features:

    The parser library is written in PHP 5+
    It requires PHP 5+ to run
    Parser supports invalid HTML parsing.
    It allows to select html tags like Jquery way.
    Supports Xpath and CSS path based web extraction
    Provides both the way – Object oriented way and procedure way to write code

Scrape All Links

<?php
include "simple_html_dom.php";

//create object
$html=new simple_html_dom();

//load specific URL
$html->load_file("http://www.google.com");

// This will Find all links
foreach($html->find('a') as $element)
   echo $element->href . '<br>';

?>

Scrape images

<?php
include "simple_html_dom.php";

//create object
$html=new simple_html_dom();

//load specific url
$html->load_file("http://www.google.com");

// This will Find all links
foreach($html->find('img') as $element)
   echo $element->src . '<br>';

?>

This is just little idea how you can do web scraping using PHP.Keep in mind that Xpath can make your job simple and fast. You can find all methods available in SimpleHTMLDom documentation page.

Source: http://webdata-scraping.com/web-scraping-using-php-simple-html-dom-parser-library/

Tuesday, 20 September 2016

Web Scraping – A trending technique in data science!!!

Web Scraping – A trending technique in data science!!!

Web scraping as a market segment is trending to be an emerging technique in data science to become an integral part of many businesses – sometimes whole companies are formed based on web scraping. Web scraping and extraction of relevant data gives businesses an insight into market trends, competition, potential customers, business performance etc.  Now question is that “what is actually web scraping and where is it used???” Let us explore web scraping, web data extraction, web mining/data mining or screen scraping in details.

What is Web Scraping?

Web Data Scraping is a great technique of extracting unstructured data from the websites and transforming that data into structured data that can be stored and analyzed in a database. Web Scraping is also known as web data extraction, web data scraping, web harvesting or screen scraping.

What you can see on the web that can be extracted. Extracting targeted information from websites assists you to take effective decisions in your business.

Web scraping is a form of data mining. The overall goal of the web scraping process is to extract information from a websites and transform it into an understandable structure like spreadsheets, database or csv. Data like item pricing, stock pricing, different reports, market pricing, product details, business leads can be gathered via web scraping efforts.

There are countless uses and potential scenarios, either business oriented or non-profit. Public institutions, companies and organizations, entrepreneurs, professionals etc. generate an enormous amount of information/data every day.

Uses of Web Scraping:

The following are some of the uses of web scraping:

    Collect data from real estate listing
    Collecting retailer sites data on daily basis
    Extracting offers and discounts from a website.
    Scraping job posting.
    Price monitoring with competitors.
    Gathering leads from online business directories – directory scraping
    Keywords research
    Gathering targeted emails for email marketing – email scraping
    And many more.

There are various techniques used for data gathering as listed below:

    Human copy-and-paste – takes lot of time to finish when data is huge
    Programming the Custom Web Scraper as per the needs.
    Using Web Scraping Softwares available in market.

Are you in search of web data scraping expert or specialist. Then you are at right place. We are the team of web scraping experts who could easily extract data from website and further structure the unstructured useful data to uncover patterns, and help businesses for decision making that helps in increasing sales, cover a wide customer base and ultimately it leads to business towards growth and success.

We have got expertise in all the web scraping techniques, scraping data from ajax enabled complex websites, bypassing CAPTCHAs, forming anonymous http request etc in providing web scraping services.

Source: http://webdata-scraping.com/web-scraping-trending-technique-in-data-science/

Thursday, 8 September 2016

Calculate your ROI on Web Scraping using our ROI Calculator

Calculate your ROI on Web Scraping using our ROI Calculator

Staying atop the competition is a vital thing for the survival and growth of businesses these days. Ever since big data came into the picture, web scraping has become something businesses from every industry has to invest in. If your company is not in a technically advanced industry, web scraping could even be a nightmare to start with. Wondering if going with in-house web scraping is right for you? In house or outsourcing, in the end it’s all about the returns on investment.

ROI Calculator

Considering the numerous factors that determine how much web scraping can cost you, it’s not easy to calculate the ROI on your in-house web scraping.

In house web scraping is certainly a challenging process. If you plan on going down this way, here is a brief list of prerequisites.

Engineers

Technically skilled labour is an essential requirement for web scraping. Since, web scraping techniques are complicated, it needs good programming skills to write, run and maintain the scraping bots. The cost of labour can be one of the drawbacks with doing in house web scraping.

Hardware Resources

Web scraping is a resource hungry process which requires high end servers and lots of bandwidth. Without the adequate resources, you might end up losing important data. The cost of quality servers could easily make you want to reconsider doing web scraping on your own. Not to mention the doubling up of these resources in order to keep the data intact, espcially if you’re looking at large scale.

Maintainability and ukeep of your tech stack

Once you have your servers and other technical components setup, the real deal only starts. You have to ensure availability of your servers, data backups, restoring previous states, failovers, among many other complications associated with managing servers and fixing them up when something goes wrong. You need to allocate resources (both people and hardware) to take care of the above.

Time

Time is something that we cannot really include in the equation when it comes to calculating the returns. But it is definitely a factor that defines if web scraping in house is worth it. Although web scraping is the fastest way to acquire data, the initial setup and maintenance are time consuming and complicated. This could easily lead to conflicts when you have to distribute your time between web scraping and other business activities that are crucial for your company.

Try the ROI Calculator

We came up with an ROI calculator to easily calculate your returns on investment with our web scraping services. Using this, you could easily compare the cost of in house web scraping with PromptCloud’s dedicated web scraping services. Find out how much you can save by going the PromptCloud way.

Source: https://www.promptcloud.com/blog/calculate-roi-on-web-scraping

Tuesday, 30 August 2016

Why is a Web scraping service better than Scraping tools

Why is a Web scraping service better than Scraping tools

Web scraping has been making ripples across various industries in the last few years. Newer businesses can employ web scraping to gain quick market insights and equip themselves to take on their competitors. This works like clockwork if you know how to do the analysis right. Before we jump into that, there is the technical aspect of web scraping. Should your company use a scraping tool to get the required data from the web? Although this sounds like an easy solution, there is more to it than what meets the eye. We explain why it’s better to go with a dedicated web scraping service to cover your data acquisition needs rather than going by the scraping tool route.

Cost is lowered

Although this might come as a surprise, the cost of getting data from employing a data scraping tool along with an IT personnel who can get it done would exceed the cost of a good subscription based web scraping service. Not every company has the necessary resources needed to run web scraping in-house. By depending on a Data service provider, you will save the cost of software, resources and labour required to run web crawling in the firm. Besides, you will also end up having more time and less worries. More of your time and effort can therefore go into the analysis part which is crucial to you as a business owner.

Accessibility is high with a service

Multifaceted websites make it difficult for the scraping tools to extract data. A good web scraping service on the other hand can easily deal with bottlenecks in the scraping process when it may arise. Websites to be scraped often undergo changes in their structure which calls for modification of the crawler accordingly. Unlike a scraping tool, a dedicated service will be able to extract data from complex sites that use Ajax, Javascript and the like. By going with a subscription based service, you are doing yourself the favour of not being involved in this constant headache.

Accuracy in results

A DIY scraping tool might be able to get you data, but the accuracy and relevance of the acquired data will vary. You might be able to get it right with a particular website, but that might not be the case with another. This gives uncertainty to the results of your data acquisition and could even be disastrous for your business. On the other hand, a good scraping service will give you highly refined data which is in a ready to consume form.

Outcomes are instant with a service

Considering the high resource requirements of the web scraping process, your scraping tool is likely to be much slower than a reputed service that has got the right infrastructure and resources to scrape data from the web efficiently. It might not be feasible for your firm to acquire and manage the same setup since that could affect the focus of your business.

Tidying up of Data is an exhausting process

Web scrapers collect data into a dump file which would be huge in size. You will have to do a lot of tidying up in this to get data in a usable format. With the scraping tools route, you would be looking for more tools to clean up the data collected. This is a waste of time and effort that you could use in much better aspects of your business. Whereas with a web scraping service, you won’t have to worry about cleaning up of the data as it comes with the service. You get the data in a plug and use format which gives you more time to do better things.

Many sites have policies for data scraping

Sometimes, websites that you want to scrape data from might have policies discouraging the act. You wouldn’t want to act against their policies being ignorant of their existence and get into legal trouble. With a web scraping service, you don’t have to worry about these. A well-established data scraping provider will definitely follow the rules and policies set by the website. This would mean you can be relieved of such worries and go ahead with finding trends and ideas from the data that they provide.

More time to analyse the data

This is so far the best advantage of going with a scraping service rather than a tool. Since all the things related to data acquisition is dealt by the scraping service provider, you would have more time for analysing and deriving useful business decisions from this data. Being the business owner, analysing the data with care should be your highest priority. Since using a scraping tool to acquire data will cost you more time and effort, the analysis part is definitely going to suffer which defies your whole purpose.

Bottom line

It is up to you to choose between a web scraping tool and a dedicated scraping service. Being the business owner, it i s much better for you to stay away from the technical aspects of web scraping and focus on deriving a better business strategy from the data. When you have made up your mind to go with a data scraping service, it is important to choose the right web scraping service for maximum benefits.

Source: https://www.promptcloud.com/blog/web-scraping-services-better-than-scraping-tools

Monday, 22 August 2016

Business Intelligence & Data Warehousing in a Business Perspective

Business Intelligence & Data Warehousing in a Business Perspective

Business Intelligence

Business Intelligence has become a very important activity in the business arena irrespective of the domain due to the fact that managers need to analyze comprehensively in order to face the challenges.

Data sourcing, data analysing, extracting the correct information for a given criteria, assessing the risks and finally supporting the decision making process are the main components of BI.

In a business perspective, core stakeholders need to be well aware of all the above stages and be crystal clear on expectations. The person, who is being assigned with the role of Business Analyst (BA) for the BI initiative either from the BI solution providers' side or the company itself, needs to take the full responsibility on assuring that all the above steps are correctly being carried out, in a way that it would ultimately give the business the expected leverage. The management, who will be the users of the BI solution, and the business stakeholders, need to communicate with the BA correctly and elaborately on their expectations and help him throughout the process.

Data sourcing is an initial yet crucial step that would have a direct impact on the system where extracting information from multiple sources of data has to be carried out. The data may be on text documents such as memos, reports, email messages, and it may be on the formats such as photographs, images, sounds, and they can be on more computer oriented sources like databases, formatted tables, web pages and URL lists. The key to data sourcing is to obtain the information in electronic form. Therefore, typically scanners, digital cameras, database queries, web searches, computer file access etc, would play significant roles. In a business perspective, emphasis should be placed on the identification of the correct relevant data sources, the granularity of the data to be extracted, possibility of data being extracted from identified sources and the confirmation that only correct and accurate data is extracted and passed on to the data analysis stage of the BI process.

Business oriented stake holders guided by the BA need to put in lot of thought during the analyzing stage as well, which is the second phase. Synthesizing useful knowledge from collections of data should be done in an analytical way using the in-depth business knowledge whilst estimating current trends, integrating and summarizing disparate information, validating models of understanding, and predicting missing information or future trends. This process of data analysis is also called data mining or knowledge discovery. Probability theory, statistical analysis methods, operational research and artificial intelligence are the tools to be used within this stage. It is not expected that business oriented stake holders (including the BA) are experts of all the above theoretical concepts and application methodologies, but they need to be able to guide the relevant resources in order to achieve the ultimate expectations of BI, which they know best.

Identifying relevant criteria, conditions and parameters of report generation is solely based on business requirements, which need to be well communicated by the users and correctly captured by the BA. Ultimately, correct decision support will be facilitated through the BI initiative and it aims to provide warnings on important events, such as takeovers, market changes, and poor staff performance, so that preventative steps could be taken. It seeks to help analyze and make better business decisions, to improve sales or customer satisfaction or staff morale. It presents the information that manager's need, as and when they need it.

In a business sense, BI should go several steps forward bypassing the mere conventional reporting, which should explain "what has happened?" through baseline metrics. The value addition will be higher if it can produce descriptive metrics, which will explain "why has it happened?" and the value added to the business will be much higher if predictive metrics could be provided to explain "what will happen?" Therefore, when providing a BI solution, it is important to think in these additional value adding lines.

Data warehousing

In the context of BI, data warehousing (DW) is also a critical resource to be implemented to maximize the effectiveness of the BI process. BI and DW are two terminologies that go in line. It has come to a level where a true BI system is ineffective without a powerful DW, in order to understand the reality behind this statement, it's important to have an insight in to what DW really is.

A data warehouse is one large data store for the business in concern which has integrated, time variant, non volatile collection of data in support of management's decision making process. It will mainly have transactional data which would facilitate effective querying, analyzing and report generation, which in turn would give the management the required level of information for the decision making.

The reasons to have BI together with DW

At this point, it should be made clear why a BI tool is more effective with a powerful DW. To query, analyze and generate worthy reports, the systems should have information available. Importantly, transactional information such as sales data, human resources data etc. are available normally in different applications of the enterprise, which would obviously be physically held in different databases. Therefore, data is not at one particular place, hence making it very difficult to generate intelligent information.

The level of reports expected today, are not merely independent for each department, but managers today want to analyze data and relationships across the enterprise so that their BI process is effective. Therefore, having data coming from all the sources to one location in the form of a data warehouse is crucial for the success of the BI initiative. In a business viewpoint, this message should be passed and sold to the managements of enterprises so that they understand the value of the investment. Once invested, its gains could be achieved over several years, in turn marking a high ROI.

Investment costs for a DW in the short term may look quite high, but it's important to re-iterate that the gains are much higher and it will span over many years to come. It also reduces future development cost since with the DW any requested report or view could be easily facilitated. However, it is important to find the right business sponsor for the project. He or she needs to communicate regularly with executives to ensure that they understand the value of what's being built. Business sponsors need to be decisive, take an enterprise-wide perspective and have the authority to enforce their decisions.

Process

Implementation of a DW itself overlaps with some phases of the above explained BI process and it's important to note that in a process standpoint, DW falls in to the first few phases of the entire BI initiative. Gaining highly valuable information out of DW is the latter part of the BI process. This can be done in many ways. DW can be used as the data repository of application servers that run decision support systems, management Information Systems, Expert systems etc., through them, intelligent information could be achieved.

But one of the latest strategies is to build cubes out of the DW and allow users to analyze data in multiple dimensions, and also provide with powerful analytical supporting such as drill down information in to granular levels. Cube is a concept that is different to the traditional relational 2-dimensional tabular view, and it has multiple dimensions, allowing a manager to analyze data based on multiple factors, and not just two factors. On the other hand, it allows the user to select whatever the dimension he wish to choose for analyzing purposes and not be limited by one fixed view of data, which is called as slice & dice in DW terminology.

BI for a serious enterprise is not just a phase of a computerization process, but it is one of the major strategies behind the entire organizational drivers. Therefore management should sit down and build up a BI strategy for the company and identify the information they require in each business direction within the enterprise. Given this, BA needs to analyze the organizational data sources in order to build up the most effective DW which would help the strategized BI process.

High level Ideas on Implementation

At the heart of the data warehousing process is the extract, transform, and load (ETL) process. Implementation of this merely is a technical concern but it's a business concern to make sure it is designed in such a way that it ultimately helps to satisfy the business requirements. This process is responsible for connecting to and extracting data from one or more transactional systems (source systems), transforming it according to the business rules defined through the business objectives, and loading it into the all important data model. It is at this point where data quality should be gained. Of the many responsibilities of the data warehouse, the ETL process represents a significant portion of all the moving parts of the warehousing process.

Creation of a powerful DW depends on the correctness of data modeling, which is the responsibility of the database architect of the project, but BA needs to play a pivotal role providing him with correct data sources, data requirements and most importantly business dimensions. Business Dimensional modeling is a special method used for DW projects and this normally should be carried out by the BA and from there onwards technical experts should take up the work. Dimensions are perspectives specific to a business that could be used for analysis purposes. As an example, for a sales database, the dimensions could include Product, Time, Store, etc. Obviously these dimensions differ from one business to another and hence for each DW initiative those dimensions should be correctly identified and that could be very well done by a person who has experience in the DW domain and understands the business as well, making it apparent that DW BA is the person responsible.

Each of the identified dimensions would be turned in to a dimension table at the implementation phase, and the objective of the above explained ETL process is to fill up these dimension tables, which in turn will be taken to the level of the DW after performing some more database activities based on a strong underlying data model. Implementation details are not important for a business stakeholder but being aware of high level process to this level is important so that they are also on the same pitch as that of the developers and can confirm that developers are actually doing what they are supposed to do and would ultimately deliver what they are supposed to deliver.

Security is also vital in this regard, since this entire effort deals with highly sensitive information and identification of access right to specific people to specific information should be correctly identified and captured at the requirements analysis stage.

Advantages

There are so many advantages of BI system. More presentation of analytics directly to the customer or supply chain partner will be possible. Customer scores, customer campaigns and new product bundles can all be produced from analytic structures resulting in high customer retention and creation of unique products. More collaboration within information can be achieved from effective BI. Rather than middle managers getting great reports and making their own areas look good, information will be conveyed into other functions and rapidly shared to create collaborative decisions increasing the efficiency and accuracy. The return on human capital will be greatly increased.

Managers at all levels will save their time on data analysis, and hence saving money for the enterprise, as the time of managers is equal to money in a financial perspective. Since powerful BI would enable monitoring internal processes of the enterprises more closely and allow making them more efficient, the overall success of the organization would automatically grow. All these would help to derive a high ROI on BI together with a strong DW. It is a common experience to notice very high ROI figures on such implementations, and it is also important to note that there are many non-measurable gains whilst we consider most of the measurable gains for the ROI calculation. However, at a stage where it is intended to take the management buy-in for the BI initiative, it's important to convert all the non measurable gains in to monitory values as much as possible, for example, saving of managers time can be converted in to a monitory value using his compensation.

The author has knowledge in both Business and IT. Started career as a Software Engineer and moved to work in the business analysis area of a premier US based software company.

Source: http://ezinearticles.com/?Business-Intelligence-and-Data-Warehousing-in-a-Business-Perspective&id=35640

Wednesday, 10 August 2016

Web Scraping Best Practices

Web Scraping Best Practices

Extracting data from the World Wide Web has several challenges as more webmasters are working day and night to lower cases of scraping and crawling of their data in order to survive in the competitive world. There are various other problems you may face when web scraping and most of them can be avoided by adapting and implementing certain web scraping best practices as discussed in this article.

Have knowledge of the scraping tools

Acquiring adequate knowledge of hurdles that may be encountered during web scraping, you will be able to have a smooth web scraping experience and be on the safe side of the law. Conduct a thorough research on the types of tools you will use for scraping and crawling. Firsthand knowledge on these tools will help you find the data you need without being blocked.

Proper proxy software that acts as the middle party works well when you know how to work around HTTP and HTML protocols. Use tools that can change crawling patterns, URLs and data retrieved even when you are crawling on one domain. This will help you abide to the rules and regulations that come with web scraping activities and escaping any legal issues.
Conduct your scraping activities during off-peak hours

You may opt to extract data during times that less people have access for instance over the weekends, during late night hours, public holidays among others. Visiting a website on several instances to retrieve the same type of data is a waste of bandwidth. It is always advisable to download the entire site content to your computer and thereafter you can access it whenever need arises.
Hide your scrapping activities

There is a thin line between ethical and unethical crawling hence you should completely evade being on the top user list of a particular website. Cover up your track as best as you can by making use of proxy IPs to avoid any legal problems. You may also use multiple IP addresses or VPN services to conceal your scrapping activities and lower chances of landing on a website’s blacklist.

Website owners today are very protective of their data and any other information existing under their unique url. Be keen when going through the terms and conditions indicated by websites as they may consider crawling as an infringement of their privacy. Simple etiquette goes a long way. Your web scraping efforts will be fruitful if the site owner supports the idea of sharing data.
Keep record of your activities

Web scraping involves large amount of data.Due to this you may not always remember each and every piece of information you have acquired, gathering statistics will help you monitor your activities.
Load data in phases

Web scraping demands a lot of patience from you when using the crawlers to get needed information. Take the process in a slow manner by loading data one piece at a time. Several parallel request to the same domain can crush the entire site or retrace the scrapping attempts back to your local machine.

Loading data small bits will save you the hustle of scrapping afresh in case that your activity has been interrupted because you will have already stored part of the data required. You can reduce the loading data on an individual domain through various techniques such as caching pages that you have scrapped to escape redundancy occurrences. Use auto throttling mechanisms to increase the amount of traffic to the website and pause for breaks between requests to prevent getting banned.
Conclusion

Through these few mentioned web scraping best practices you will be able to work around website and gather the data required as per clients’ request without major hurdles along the way. The ultimate goal of every web scraper is to be able to access vital information and at the same time remain on the good side of the law.

Source: http://nocodewebscraping.com/web-scraping-best-practices/

Thursday, 4 August 2016

Three Common Methods For Web Data Extraction

Three Common Methods For Web Data Extraction

Probably the most common technique used traditionally to extract data from web pages this is to cook up some regular expressions that match the pieces you want (e.g., URL's and link titles). Our screen-scraper software actually started out as an application written in Perl for this very reason. In addition to regular expressions, you might also use some code written in something like Java or Active Server Pages to parse out larger chunks of text. Using raw regular expressions to pull out the data can be a little intimidating to the uninitiated, and can get a bit messy when a script contains a lot of them. At the same time, if you're already familiar with regular expressions, and your scraping project is relatively small, they can be a great solution.

Other techniques for getting the data out can get very sophisticated as algorithms that make use of artificial intelligence and such are applied to the page. Some programs will actually analyze the semantic content of an HTML page, then intelligently pull out the pieces that are of interest. Still other approaches deal with developing "ontologies", or hierarchical vocabularies intended to represent the content domain.

There are a number of companies (including our own) that offer commercial applications specifically intended to do screen-scraping. The applications vary quite a bit, but for medium to large-sized projects they're often a good solution. Each one will have its own learning curve, so you should plan on taking time to learn the ins and outs of a new application. Especially if you plan on doing a fair amount of screen-scraping it's probably a good idea to at least shop around for a screen-scraping application, as it will likely save you time and money in the long run.

So what's the best approach to data extraction? It really depends on what your needs are, and what resources you have at your disposal. Here are some of the pros and cons of the various approaches, as well as suggestions on when you might use each one:

Raw regular expressions and code

Advantages:

- If you're already familiar with regular expressions and at least one programming language, this can be a quick solution.

- Regular expressions allow for a fair amount of "fuzziness" in the matching such that minor changes to the content won't break them.

- You likely don't need to learn any new languages or tools (again, assuming you're already familiar with regular expressions and a programming language).

- Regular expressions are supported in almost all modern programming languages. Heck, even VBScript has a regular expression engine. It's also nice because the various regular expression implementations don't vary too significantly in their syntax.

Disadvantages:

- They can be complex for those that don't have a lot of experience with them. Learning regular expressions isn't like going from Perl to Java. It's more like going from Perl to XSLT, where you have to wrap your mind around a completely different way of viewing the problem.

- They're often confusing to analyze. Take a look through some of the regular expressions people have created to match something as simple as an email address and you'll see what I mean.

- If the content you're trying to match changes (e.g., they change the web page by adding a new "font" tag) you'll likely need to update your regular expressions to account for the change.

- The data discovery portion of the process (traversing various web pages to get to the page containing the data you want) will still need to be handled, and can get fairly complex if you need to deal with cookies and such.

When to use this approach: You'll most likely use straight regular expressions in screen-scraping when you have a small job you want to get done quickly. Especially if you already know regular expressions, there's no sense in getting into other tools if all you need to do is pull some news headlines off of a site.

Ontologies and artificial intelligence

Advantages:

- You create it once and it can more or less extract the data from any page within the content domain you're targeting.

- The data model is generally built in. For example, if you're extracting data about cars from web sites the extraction engine already knows what the make, model, and price are, so it can easily map them to existing data structures (e.g., insert the data into the correct locations in your database).

- There is relatively little long-term maintenance required. As web sites change you likely will need to do very little to your extraction engine in order to account for the changes.

Disadvantages:

- It's relatively complex to create and work with such an engine. The level of expertise required to even understand an extraction engine that uses artificial intelligence and ontologies is much higher than what is required to deal with regular expressions.

- These types of engines are expensive to build. There are commercial offerings that will give you the basis for doing this type of data extraction, but you still need to configure them to work with the specific content domain you're targeting.

- You still have to deal with the data discovery portion of the process, which may not fit as well with this approach (meaning you may have to create an entirely separate engine to handle data discovery). Data discovery is the process of crawling web sites such that you arrive at the pages where you want to extract data.

When to use this approach: Typically you'll only get into ontologies and artificial intelligence when you're planning on extracting information from a very large number of sources. It also makes sense to do this when the data you're trying to extract is in a very unstructured format (e.g., newspaper classified ads). In cases where the data is very structured (meaning there are clear labels identifying the various data fields), it may make more sense to go with regular expressions or a screen-scraping application.

Screen-scraping software

Advantages:

- Abstracts most of the complicated stuff away. You can do some pretty sophisticated things in most screen-scraping applications without knowing anything about regular expressions, HTTP, or cookies.

- Dramatically reduces the amount of time required to set up a site to be scraped. Once you learn a particular screen-scraping application the amount of time it requires to scrape sites vs. other methods is significantly lowered.

- Support from a commercial company. If you run into trouble while using a commercial screen-scraping application, chances are there are support forums and help lines where you can get assistance.

Disadvantages:

- The learning curve. Each screen-scraping application has its own way of going about things. This may imply learning a new scripting language in addition to familiarizing yourself with how the core application works.

- A potential cost. Most ready-to-go screen-scraping applications are commercial, so you'll likely be paying in dollars as well as time for this solution.

- A proprietary approach. Any time you use a proprietary application to solve a computing problem (and proprietary is obviously a matter of degree) you're locking yourself into using that approach. This may or may not be a big deal, but you should at least consider how well the application you're using will integrate with other software applications you currently have. For example, once the screen-scraping application has extracted the data how easy is it for you to get to that data from your own code?

When to use this approach: Screen-scraping applications vary widely in their ease-of-use, price, and suitability to tackle a broad range of scenarios. Chances are, though, that if you don't mind paying a bit, you can save yourself a significant amount of time by using one. If you're doing a quick scrape of a single page you can use just about any language with regular expressions. If you want to extract data from hundreds of web sites that are all formatted differently you're probably better off investing in a complex system that uses ontologies and/or artificial intelligence. For just about everything else, though, you may want to consider investing in an application specifically designed for screen-scraping.

As an aside, I thought I should also mention a recent project we've been involved with that has actually required a hybrid approach of two of the aforementioned methods. We're currently working on a project that deals with extracting newspaper classified ads. The data in classifieds is about as unstructured as you can get. For example, in a real estate ad the term "number of bedrooms" can be written about 25 different ways. The data extraction portion of the process is one that lends itself well to an ontologies-based approach, which is what we've done. However, we still had to handle the data discovery portion. We decided to use screen-scraper for that, and it's handling it just great. The basic process is that screen-scraper traverses the various pages of the site, pulling out raw chunks of data that constitute the classified ads. These ads then get passed to code we've written that uses ontologies in order to extract out the individual pieces we're after. Once the data has been extracted we then insert it into a database.

Source: http://ezinearticles.com/?Three-Common-Methods-For-Web-Data-Extraction&id=165416

Monday, 1 August 2016

Scraping data from LinkedIn

Scraping data from LinkedIn

How to scrape data from LinkedIn public profile for marketing purposes?

You can scrape data from a LinkedIn public profile using data scraper software. LinkedIn data extraction is most beneficial for marketers and most medium size companies rely on LinkedIn for their marketing purpose.

I would recommend you to use "LinkedIn Lead Extractor" software, which helps to quickly scrape public profiles from LinkedIn. With this tool your can scrape profile link, First Name, Last Name, Email, Phone Address, Twitter id, Yahoo messenger id, Skype Id, Google Talk ID, Job Role, Company Name, Address, Country, Connections. This company has built this tool specially for LinkedIn marketers who are not satisfied with their drop ship supplier's digital data.

LinkedIn advance search provides you the targeted customers profiles list with your requirements like country, country, city, company, job title, and much more.

In few weeks you can developed new ways to set-up differently the sales teams and create a much more technologic environment in the strategy department. An internal platform that generated targeted leads can be of a very big help. You can easily execute go to market to any area or city in so much little time compared with some years ago.

Source: http://www.ahmadsoftware.com/blogs/4/scraping-data-from-linkedin.html

Monday, 11 July 2016

Extract Data from Multiple Web Pages into Excel using import.io

In this tutorial, i will show you how to extract data from multiple web pages of a website or blog and save the extracted data into Excel spreadsheet for further processing.There are various methods and tools to do that but I found them complicated and I prefer to use import.io to accomplish the task.Import.io doesn’t require you to have programming skills.The platform is quite powerful,user-friendly with a lot of support online and above all FREE to use.

You can use the online version of their data extraction software or a desktop application.The online version will be covered in this tutorial.

Let us get started.

Step 1:Find a web page you want to extract data from.
You can extract data such as prices, images, authors’ names, addresses,dates etc

Step 2:Enter the URL for that web page into the text box here and click “Extract data”.

Then click  “Extract data” Import.io will transform the web page into data in seconds.Data such as authors,images,posts published dates and posts title will be pulled from the web page as shown in the image below.

Import.io extracted only 40 posts or articles from the first page of the blog!.
If you visit bongo5.com you will notice that the web page is having a total of 600+ pages at the time of writing this article and each page has 40 posts or articles on it as can be shown by the image below.
Next step will show you how to extract data from multiple pages of the web page into excel.

Step 3:Extract Data from Multiple Web Pages into Excel

Using the import.io online tool you can extract data from 20 web pages maximum.Go to the bottom right corner of the import.io online tool page and click “Download CSV” to save the extracted data from those 20 pages into Excel.
Note:Using the import.io desktop application you can extract an unlimited number of pages and pin point only the data you want to extract.Check out this tutorial on how to use the desktop application.
Once you click “Download CSV” the following pop up window will appear.You can specify the number of pages you want to get data from up to a maximum of 20 pages then click “Go!”
You will need to Sign up for a free account to download that data as a CSV, or save it as an API.If you save it as an API you can go back to the API later to extract new data if the web page is updated without the need to repeat the steps we have done so far.Also, you can use the API for integration into other platforms.
Below image shows 20 rows out of 800 rows of data extracted from the 20 pages of the web page.

Conclusion

The online tool doesn’t offer much flexibility than the desktop application.For example, you can not extract more than 20 pages and you can not pin point the type of data you want to extract.For a more advanced tutorial on how to use the desktop application, you can check out this tutorial I created earlier.

Source URL : http://nocodewebscraping.com/extract-multiple-web-pages-data-into-excel/

Sunday, 10 July 2016

4 Web Scraping Tools To Save You Time On Data Extraction

Either you are working on a product website, struggling to add live data feed to your app or merely need to pull out a huge amount of online data for analysis, an accurate web scraping tool can save you loads of time and keep you sane. Here are four powerful web scraping tools to save you from copy-pasting or spending time on writing your own scripts.

Uipath  specializes in developing various process automation software including web scraping and screen scraping software for desktop and web. Uipath web scraper is perfect for non-coders and easily surpasses most common data extraction challenges including page navigation, digging through flash and even scraping PDF files. All you need to do is open the web scraping wizard and simply highlight the data you need to extract. The tool will scrape all the data following this pattern at all pages you’ve chosen and sort it accordingly. You can add as many items for scraping as you like and have them sorted in respective columns. As a result, you receive a neat Excel or CSV document with all the data eliminated from duplicates.

Moreover, Uipath isn’t just about scraping. This software can be used not only for extracting data, but to manipulate the interface of another app, thus establishing data transfers among the two of them. Basically, this tool could be used to conduct any repetitive task a human could do, yet much faster and with higher accuracy.

Pros: You can automate form filling, clicking buttons, navigation etc. Uipath scraper is impressively accurate, fast and simple to use. It “reads” all types of data on screen (JS, HTML, Silverlight and more), plus you can train the software to emulate human actions of various complexity.

Cons: Premium software runs at a premium price. Uipath is an affordable professional solution, but may be a bit too pricey for personal use.

 Import.io  offers you a free desktop app to help you scrap all the data you need from an unlimited amount of web pages. The service treats each page as a potential data source to generate API from. If the page you’ve submitted has been previously processed, you can access its API and get some of the data. In other case, Import.io will guide you through the process of creating the scraping matrix by building connectors (for navigation) or extractors (to pull out the needed data). Afterwards, you submit a request for extraction and it’s typically processed within 24 hours. All the data is private and you can schedule auto refreshments at any chosen period of time.

Pros: The service is easy-to-use with no tech skills needed. It can  pages with data (those that needed login/pass), plus it’s free. Minimalistic effective design and simple navigation comes along.

Cons: Improt.io has hard times navigating through combinations of javascript/POST and cannot navigate from one page to another (e.g. click next, second page etc).  Sometimes, it takes over 24 hours to receive the report.  Besides, it’s a browser-only app, non-compatible with other applications.

Kimono is a popular web scraper among app developers who prefer to power up their products with live data and no additional code. It saves you tons of time when you need to fill up your app with mashing data. Install Kimono Browser bookmarklet; highlight page elements you need to and provide some positive/negative examples to train the tool. After labeling all the data you can download it in CSV/JSON/a web endpoint format. The APIs created for your pages are stored in the cloud and you can run them on schedule. So far, Kimono is free to use with pro and enterprise solutions to be launched soon.

Pros: The tool works pretty fast and works great with scraping newsfeeds and prices. The data is rather accurate.

Cons: No page navigation available and you need to spend quite a lot of time to train Kimono before it starts to pull out the multi items data accurate enough. In general, I’d say Kimono is more of an app mash-ups creator than a full-scale web scraper.

 Screen Scraper  is pretty neat and tackles a lot of difficult tasks including navigation and precise data extractions, however it requires a bit of programming/tokenization skills if you’d like to run it super smooth. Launch the software, add a proxy, start recording the list of your actions and creating extracting patterns (some coding required). Works great with HTML and Javascript, however you should test it with Citrix and other platforms. Basically, screen scraper helps you writing simple web scraping scripts and lets you download the extracted data in txt/csv/excel format.

Pros: When set correctly, there’s no data extraction tasks Screen scraper fails to handle.
Cons: The tool is pricey and you’ll have to go through documentation and have basic coding skills to use it.

Source URL :  http://tech.co/4-web-scraping-tools-save-time-data-extraction-2015-03

Friday, 8 July 2016

ECJ clarifies Database Directive scope in screen scraping case

EC on the legal protection of databases (Database Directive) in a case concerning the extraction of data from a third party’s website by means of automated systems or software for commercial purposes (so called 'screen scraping').

Flight data extracted

The case, Ryanair Ltd vs. PR Aviation BV, C-30/14, is of interest to a range of companies such as price comparison websites. It stemmed from  Dutch company PR Aviation operation of a website where consumers can search through flight data of low-cost airlines  (including Ryanair), compare prices and, on payment of a commission, book a flight. The relevant flight data is extracted from third-parties’ websites by means of ‘screen scraping’ practices.

Ryanair claimed that PR Aviation’s activity:

• amounted to infringement of copyright (relating to the structure and architecture of the database) and of the so-called sui generis database right (i.e. the right granted to the ‘maker’ of the database where certain investments have been made to obtain, verify, or present the contents of a database) under the Netherlands law implementing the Database Directive;

• constituted breach of contract. In this respect, Ryanair claimed that a contract existed with PR Aviation for the use of its website. Access to the latter requires acceptance, by clicking a box, of the airline’s general terms and conditions which, amongst others, prohibit unauthorized ‘screen scraping’ practices for commercial purposes.

Ryanair asked Dutch courts to prohibit the infringement and order damages. In recent years the company has been engaged in several legal cases against web scrapers across Europe.

The Local Court, Utrecht, and the Court of Appeals of Amsterdam dismissed Ryanair’s claims on different grounds. The Court of Appeals, in particular, cited PR Aviation’s screen scraping of Ryanair’s website as amounting to a “normal use” of said website within the meaning of the lawful user exceptions under Sections 6 and 8 of the Database Directive, which cannot be derogated by contract (Section 15).

Ryanair appealed

Ryanair appealed the decision before the Netherlands Supreme Court (Hoge Raad der Nederlanden), which decided to refer the following question to the ECJ for a preliminary ruling: “Does the application of [Directive 96/9] also extend to online databases which are not protected by copyright on the basis of Chapter II of said directive or by a sui generis right on the basis of Chapter III, in the sense that the freedom to use such databases through the (whether or not analogous) application of Article[s] 6(1) and 8, in conjunction with Article 15 [of Directive 96/9] may not be limited contractually?.”

The ECJ’s ruling

The ECJ (without the need of the opinion of the advocate general) ruled that the Database Directive is not applicable to databases which are not protected either by copyright or by the sui generis database right. Therefore, exceptions to restricted acts set forth by Sections 6 and 8 of the Directive do not prevent the database owner from establishing contractual limitations on its use by third parties. In other words, restrictions to the freedom to contract set forth by the Database Directive do not apply in cases of unprotected databases. Whether Ryanair’s website may be entitled to copyright or sui generis database right protection needs to be determined by the competent national court.

The ECJ’s decision is not particularly striking from a legal standpoint. Yet, it could have a significant impact on the business model of price comparison websites, aggregators, and similar businesses. Owners of databases that could not rely on intellectual property protection may contractually prevent extraction and use (“scraping”) of content from their online databases. Thus, unprotected databases could receive greater protection than the one granted by IP law.

Antitrust implications

However, the lawfulness of contractual restrictions prohibiting access and reuse of data through screen scraping practices should be assessed under an antitrust perspective. In this respect, in 2013 the Court of Milan ruled that Ryanair’s refusal to grant access to its database to the online travel agency Viaggiare S.r.l. amounted to an abuse of dominant position in the downstream market of information and intermediation on flights (decision of June 4, 2013 Viaggiare S.r.l. vs Ryanair Ltd). Indeed, a balance should be struck between the need to compensate the efforts and investments made by the creator of the database with the interest of third parties to be granted with access to information (especially in those cases where the latter are not entitled to copyright protection).

Additionally, web scraping triggers other issues which have not been considered by the ECJ’s ruling. These include, but are not limited to trademark law (i.e., whether the use of a company’s names/logos by the web scraper without consent may amount to trademark infringement), data protection (e.g., in case the scraping involves personal data), or unfair competition.


Source URL :http://yellowpagesdatascraping.blogspot.in/2015/07/ecj-clarifies-database-directive-scope.html

Wednesday, 29 June 2016

An Easy Way For Data Extraction

There are so many data scraping tools are available in internet. With these tools you can you download large amount of data without any stress. From the past decade, the internet revolution has made the entire world as an information center. You can obtain any type of information from the internet. However, if you want any particular information on one task, you need search more websites. If you are interested in download all the information from the websites, you need to copy the information and pate in your documents. It seems a little bit hectic work for everyone. With these scraping tools, you can save your time, money and it reduces manual work.

The Web data extraction tool will extract the data from the HTML pages of the different websites and compares the data. Every day, there are so many websites are hosting in internet. It is not possible to see all the websites in a single day. With these data mining tool, you are able to view all the web pages in internet. If you are using a wide range of applications, these scraping tools are very much useful to you.

The data extraction software tool is used to compare the structured data in internet. There are so many search engines in internet will help you to find a website on a particular issue. The data in different sites is appears in different styles. This scraping expert will help you to compare the date in different site and structures the data for records.

And the web crawler software tool is used to index the web pages in the internet; it will move the data from internet to your hard disk. With this work, you can browse the internet much faster when connected. And the important use of this tool is if you are trying to download the data from internet in off peak hours. It will take a lot of time to download. However, with this tool you can download any data from internet at fast rate.There is another tool for business person is called email extractor. With this toll, you can easily target the customers email addresses. You can send advertisement for your product to the targeted customers at any time. This the best tool to find the database of the customers.

 Source  URL : http://ezinearticles.com/?An-Easy-Way-For-Data-Extraction&id=3517104

Thursday, 12 May 2016

A Content Marketer's Guide to Data Scraping

As digital marketers, big data should be what we use to inform a lot of the decisions we make. Using intelligence to understand what works within your industry is absolutely crucial within content campaigns, but it blows my mind to know that so many businesses aren't focusing on it.

One reason I often hear from businesses is that they don't have the budget to invest in complex and expensive tools that can feed in reams of data to them. That said, you don't always need to invest in expensive tools to gather valuable intelligence — this is where data scraping comes in.

Just so you understand, here's a very brief overview of what data scraping is from Wikipedia:

    "Data scraping is a technique in which a computer program extracts data from human-readable output coming from another program."

Essentially, it involves crawling through a web page and gathering nuggets of information that you can use for your analysis. For example, you could search through a site like Search Engine Land and scrape the author names of each of the posts that have been published, and then you could correlate this to social share data to find who the top performing authors are on that website.

Hopefully, you can start to see how this data can be valuable. What's more, it doesn't require any coding knowledge — if you're able to follow my simple instructions, you can start gathering information that will inform your content campaigns. I've recently used this research to help me get a post published on the front page of BuzzFeed, getting viewed over 100,000 times and channeling a huge amount of traffic through to my blog.

Disclaimer: One thing that I really need to stress before you read on is the fact that scraping a website may breach its terms of service. You should ensure that this isn't the case before carrying out any scraping activities. For example, Twitter completely prohibits the scraping of information on their site. This is from their Terms of Service:

    "crawling the Services is permissible if done in accordance with the provisions of the robots.txt file, however, scraping the Services without the prior consent of Twitter is expressly prohibited"

Google similarly forbids the scraping of content from their web properties:

Google's Terms of Service do not allow the sending of automated queries of any sort to our system without express permission in advance from Google.

So be careful, kids.

Content analysis

Mastering the basics of data scraping will open up a whole new world of possibilities for content analysis. I'd advise any content marketer (or at least a member of their team) to get clued up on this.

Before I get started on the specific examples, you'll need to ensure that you have Microsoft Excel on your computer (everyone should have Excel!) and also the SEO Tools plugin for Excel (free download here). I put together a full tutorial on using the SEO tools plugin that you may also be interested in.

Alongside this, you'll want a web crawling tool like Screaming Frog's SEO Spider or Xenu Link Sleuth (both have free options). Once you've got these set up, you'll be able to do everything that I outline below.

So here are some ways in which you can use scraping to analyse content and how this can be applied into your content marketing campaigns:

1. Finding the different authors of a blog

Analysing big publications and blogs to find who the influential authors are can give you some really valuable data. Once you have a list of all the authors on a blog, you can find out which of those have created content that has performed well on social media, had a lot of engagement within the comments and also gather extra stats around their social following, etc.

I use this information on a daily basis to build relationships with influential writers and get my content placed on top tier websites. Here's how you can do it:

Step 1: Gather a list of the URLs from the domain you're analysing using Screaming Frog's SEO Spider. Simply add the root domain into Screaming Frog's interface and hit start (if you haven't used this tool before, you can check out my tutorial here).

Once the tool has finished gathering all the URLs (this can take a little while for big websites), simply export them all to an Excel spreadsheet.

Step 2: Open up Google Chrome and navigate to one of the article pages of the domain you're analysing and find where they mention the author's name (this is usually within an author bio section or underneath the post title). Once you've found this, right-click their name and select inspect element (this will bring up the Chrome developer console).

Within the developer console, the line of code associated to the author's name that you selected will be highlighted (see the below image). All you need to do now is right-click on the highlighted line of code and press Copy XPath.

For the Search Engine Land website, the following code would be copied:

//*[@id="leftCol"]/div[2]/p/span/a

This may not make any sense to you at this stage, but bear with me and you'll see how it works.

Step 3: Go back to your spreadsheet of URLs and get rid of all the extra information that Screaming Frog gives you, leaving just the list of raw URLs – add these to the first column (column A) of your worksheet.
 Step 4: In cell B2, add the following formula:

=XPathOnUrl(A2,"//*[@id='leftCol']/div[2]/p/span/a")

Just to break this formula down for you, the function XPathOnUrl allows you to use the XPath code directly within (this is with the SEO Tools plugin installed; it won't work without this). The first element of the function specifies which URL we are going to scrape. In this instance I've selected cell A2, which contains a URL from the crawl I did within Screaming Frog (alternatively, you could just type the URL, making sure that you wrap it within quotation marks).

Finally, the last part of the function is our XPath code that we gathered. One thing to note is that you have to remove the quotation marks from the code and replace them with apostrophes. In this example, I'm referring to the "leftCol" section, which I've changed to ‘leftCol' — if you don't do this, Excel won't read the formula correctly.

Once you press enter, there may be a couple of seconds delay whilst the SEO Tools plugin crawls the page, then it will return a result. It's worth mentioning that within the example I've given above, we're looking for author names on article pages, so if I try to run this on a URL that isn't an article (e.g. the homepage) I will get an error.

 For those interested, the XPath code itself works by starting at the top of the code of the URL specified and following the instructions outlined to find on-page elements and return results. So, for the following code:

//*[@id='leftCol']/div[2]/p/span/a

We're telling it to look for any element (//*) that has an id of leftCol (@id='leftCol') and then go down to the second div tag after this (div[2]), followed by a p tag, a span tag and finally, an a tag (/p/span/a). The result returned should be the text within this a tag.

Don't worry if you don't understand this, but if you do, it will help you to create your own XPath. For example, if you wanted to grab the output of an a tag that has rel=author attached to it (another great way of finding page authors), then you could use some XPath that looked a little something like this:

//a[@rel='author']

As a full formula within Excel it would look something like this:

=XPathOnUrl(A2,"//a[@rel='author']")

Once you've created the formula, you can drag it down and apply it to a large number of URLs all at once. This is a huge time-saver as you'd have to manually go through each website and copy/paste each author to get the same results without scraping – I don't need to explain how long this would take.

Now that I've explained the basics, I'll show you some other ways in which scraping can be used…

2. Finding extra details around page authors

So, we've found a list of author names, which is great, but to really get some more insight into the authors we will need more data. Again, this can often be scraped from the website you're analysing.

Most blogs/publications that list the names of the article author will actually have individual author pages. Again, using Search Engine Land as an example, if you click my name at the top of this post you will be taken to a page that has more details on me, including my Twitter profile, Google+ profile and LinkedIn profile. This is the kind of data that I'd want to gather because it gives me a point of contact for the author I'm looking to get in touch with.

Here's how you can do it.

Step 1: First we need to get the author profile URLs so that we can scrape the extra details off of them. To do this, you can use the same approach to find the author's name, with just a little addition to the formula:

=XPathOnUrl(A2,"//a[@rel='author']", <strong>"href"</strong>)

The addition of the "href" part of the formula will extract the output of the href attribute of the atag. In Lehman terms, it will find the hyperlink attached to the author name and return that URL as a result.

 Step 2: Now that we have the author profile page URLs, you can go on and gather the social media profiles. Instead of scraping the article URLs, we'll be using the profile URLs.

So, like last time, we need to find the XPath code to gather the Twitter, Google+ and LinkedIn links. To do this, open up Google Chrome and navigate to one of the author profile pages, right-click on the Twitter link and select Inspect Element.

Once you've done this, hover over the highlighted line of code within Chrome's developer tools, right-click and select Copy XPath.

 Step 3: Finally, open up your Excel spreadsheet and add in the following formula (using the XPath that you've copied over):

=XPathOnUrl(C2,"//*[@id='leftCol']/div[2]/p/a[2]", "href")

Remember that this is the code for scraping Search Engine Land, so if you're doing this on a different website, it will almost certainly be different. One important thing to highlight here is that I've selected cell C2 here, which contains the URL of the author profile page and not just the article page. As well as this, you'll notice that I've included "href" at the end because we want the actual Twitter profile URL and not just the words ‘Twitter'.

You can now repeat this same process to get the Google+ and LinkedIn profile URLs and add it to your spreadsheet. Hopefully you're starting to see the value in this, and how it can be used to gather a lot of intelligence that can be used for all kinds of online activity, not least your SEO and social media campaigns.

3. Gathering the follower counts across social networks

Now that we have the author's social media accounts, it makes sense to get their follower counts so that they can be ranked based on influence within the spreadsheet.

Here are the final XPath formulae that you can plug straight into Excel for each network to get their follower counts. All you'll need to do is replace the text INSERT SOCIAL PROFILE URL with the cell reference to the Google+/LinkedIn URL:

Google+:

=XPathOnUrl(<strong>INSERTGOOGLEPROFILEURL</strong>,"//span[@class='BOfSxb']")

LinkedIn:

=XPathOnUrl(<strong>INSERTLINKEDINURL</strong>,"//dd[@class='overview-connections']/p/strong")

4. Scraping page titles

Once you've got a list of URLs, you're going to want to get an idea of what the content is actually about. Using this quick bit of XPath against any URL will display the title of the page:

=XPathOnUrl(A2,"//title")

To be fair, if you're using the SEO Tools plugin for Excel then you can just use the built-in feature to scrape page titles, but it's always handy to know how to do it manually!

A nice extra touch for analysis is to look at the number of words used within the page titles. To do this, use the following formula:

=CountWords(A2)

From this you can get an understanding of what the optimum title length of a post within a website is. This is really handy if you're pitching an article to a specific publication. If you make the post the best possible fit for the site and back up your decisions with historical data, you stand a much better chance of success.

Taking this a step further, you can gather the social shares for each URL using the following functions:

Twitter:

=TwitterCount(<strong>INSERTURLHERE</strong>)

Facebook:

=FacebookLikes(<strong>INSERTURLHERE</strong>)

Google+:

=GooglePlusCount(<strong>INSERTURLHERE</strong>)

Note: You can also use a tool like URL Profiler to pull in this data, which is much better for large data sets. The tool also helps you to gather large chunks of data from other social networks, link data sources like Ahrefs, Majestic SEO and Moz, which is awesome.

If you want to get even more social stats then you can use the SharedCount API, and this is how you go about doing it…

Firstly, create a new column in your Excel spreadsheet and add the following formula (where A2 is the URL of the webpage you want to gather social stats for):

=CONCATENATE("http://api.sharedcount.com/?url=",A2)

You should now have a cell that contains your webpage URL prefixed with the SharedCount API URL. This is what we will use to gather social stats. Now here's the Excel formula to use for each network (where B2 is the cell that contaiins the formula above):

StumbleUpon:

=JsonPathOnUrl(B2,"StumbleUpon")
  Reddit:
  =JsonPathOnUrl(B2,"Reddit")
  Delicious:
 =JsonPathOnUrl(B2,"Delicious")
 Digg:
 =JsonPathOnUrl(B2,"Diggs")
  Pinterest:
 =JsonPathOnUrl(B2,"Pinterest")

LinkedIn:

=JsonPathOnUrl(B2,"Linkedin")

Facebook Shares:

=JsonPathOnUrl(B2,"Facebook.share_count")

Facebook Comments:

=JsonPathOnUrl(B2,"Facebook.comment_count")

Once you have this data, you can start looking much deeper into the elements of a successful post. Here's an example of a chart that I created around a large sample of articles that I analysed within Upworthy.com.

 The chart looks at the average number of social shares that an article on Upworthy receives vs the number of words within its title. This is invaluable data that can be used across a whole host of different on-page elements to get the perfect article template for the site you're pitching to.

See, big data is useful!

5. Date/time the post was published

Along with analysing the details of headlines that are working within a site, you may want to look at the optimal posting times for best results. This is something that I regularly do within my blogs to ensure that I'm getting the best possible return from the time I spend writing.

Every site is different, which makes it very difficult for an automated, one-size-fits-all tool to gather this information. Some sites will have this data within the <head> section of their webpages, but others will display it directly under the article headline. Again, Search Engine Land is a perfect example of a website doing this…

 So here's how you can scrape this information from the articles on Search Engine Land:

=XPathOnUrl(<strong>INSERTARTICLEURL</strong>,"//*[@class='dateline']/text()")

Now you've got the date and time of the post. You may want to trim this down and reformat it for your data analysis, but you've got it all in Excel so that should be pretty easy.

Source : https://moz.com/blog/a-content-marketers-guide-to-data-scraping